You’ll want to listen up for this one!
The importance of sound on TikTok goes beyond lip-sync and dance videos. Whether you’re filming a recipe video, or recommending your fave date night hot spots, sound is a key element in your content’s performance.
But what kind of sound will help you increase your reach..trending or original audio?
Here is what you need to know before choosing your next sound…
Does using a trending sound increase the chances of your video going viral?
Sorry to burst your audio-hack bubble, but no.
Trending sounds allow you to participate in the conversation and increase the discovery of your content, but if the audio doesn’t make your video better, then it won’t do any magic.
How do I know what type of sound to use?
Aim for your audio to compliment your content, rather than as an attempt to increase the possibility of it going viral.
Choosing a trending sound just for the sake of it tends to be unsuccessful and should never be considered as a quick way to increase views.
If you think your voiceover or original sound works better on its own, or a song from circa 1990 works perfectly with your video, then go that route!
What are the benefits to using original audio?
Trending sounds will get tiring, but good original audio is good forever. Content has the ability to show up on For You pages (FYPs) for up to 90 days after its posted. So even if it’s not instantaneous, there is potential for discovery later on (long after the trending audio is no longer trending).
TikTok tries to provide a diverse range of content on your FYP, so they do not show two videos with the same audio back-to-back. If your original audio works well with your content, then it has the chance of breaking through the audio that everyone else is using.
What are the benefits to using trending audio?
Audio trends for a reason – people like it! The more it’s trending, the bigger the chance that people will be interested in the audio on your content. And as users are scrolling through that audio’s content page, it gives your content more of a chance to be seen (but only if the audio works well with your video).
So, which audio should I use?
Before you select any audio, ask yourself… is this going to make my video better?
If the answer is no, or it doesn’t make a big difference, then think again. Choose a song that pairs better with your video, or leave your original audio to shine on its own.
The golden rule of TikTok is: great content will have great performance. It may just take time to be discovered. So focus on creating great content, and less about audio “hacks”.
If you’re looking for quick ways to increase eyeballs on your page, learn how you can benefit from TikTok SEO.
What Platforms To Best Market Yourself On and Your Brand: (Part 2)
Discover how to reach new audiences with your niche on Pinterest, YouTube, and LinkedIn!
What Platforms to Best Market Yourself on And Your Brand: (Part 1)
Let’s explore how you can make the most of your digital presence and reach your goals.
Decoding The Social Media Puzzle: Where To Post Content
You work hard on creating your content, and to get the best results from it, we want to make sure you are posting it to the social media platform that will have the most success. Find out more to receive all the knowledge!
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Hi there, thank you for the feedback! We will definitely be diving into SEO in our future blogs.
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