Stay ahead of the curve and create content with trending audios!
We know as content creators that Instagram Reels have transformed the platform, and trending audios have become the audio of choice when creating new content. By incorporating trending audio into your Reels, you’re captivating your audience to engage with your content, finding new viewers and making it personally relatable. So here’s how you can get started!
The music library is there for a reason!
Instagram has a built-in music library that is a collection of trending audio tracks.
Here’s how to access it:
- Open the Instagram app and tap on + icon to create a new post, Reel, or Story.
- Tap on the music icon to explore Instagram’s extensive music library, categorized by genres, moods, and popular tracks.
- Browse through the options, listen to previews, and select the audio track that best compliments your content.
Use the explore page
The explore page on Instagram is a hub of popular content, including trending audio tracks.
Search for inspiration by first:
- Tapping on the magnifying glass icon at the bottom of the Instagram app.
- Search for your content topic at the top in the search bar.
- Click on Reels you are curious about and see if the audio they are using is trending.
Tip: You can view that a Reel audio is trending by seeing an arrow pointing upwards beside the audio or song at the bottom of the screen through the explore page in the Instagram app. * Like the example below.
Engage with the content you see, save your favourite audio tracks, and incorporate them into your posts to align with the latest trends.
Follow audio creators and influencers
Instagram creators like @thesocial_connection regularly share trending audio tracks, keeping their followers up to date on the latest trending songs and audios. By following their accounts, you can stay in the loop with the latest trends and discover relatable audios for your audience.
The steps you need to take are:
- Search for accounts related to a niche that aligns with your brand.
- Follow creators, artists, and influencers who frequently use audio in their posts and Reels.
- Explore their page and engage with their content to show support and expand inspiration for your own content creation.
- Keep an eye on their content! They may share audio recommendations or create challenges using trending audio.
Post an audio challenge
Participating in audio challenges allows you to join the Instagram community and discover trending audio tracks that relate to your niche and the message you are trying to convey with your content.
Here’s how to take part in an audio challenge:
- Stay informed about ongoing challenges through the “explore page,” Instagram’s official accounts, or relevant hashtags.
- Select the audio track associated with the challenge and create your own unique Reel.
- Share your content using the challenge hashtag to participate and gain visibility within the community.
- Engage with other creators, discover new audio, and potentially gain new followers along the way.
By using Instagram’s music library, discovering the explore page, following other creators, and participating in audio challenges, you can stay on top of audio trends. So, get those creative juices flowing and add trending audio to your next Reel idea!
We’re curious! Are you a fan of using trending audio for your Reels? Let us know in the comments below.
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