TikTok Officially Launches It’s 2023 Marketing Guide

Unwrapping the magic.

The holiday season is fast approaching, and if you’re anything like us, you’re already on the hunt for the perfect gifts, festive fashion, dazzling decor, and mouthwatering food inspiration. Look no further because TikTok is set to be your go-to source for everything you need this holiday season.

With over 1 billion monthly active users worldwide, TikTok has become a global phenomenon. But it’s not just individuals who have found a home on TikTok. There are over 5 million US businesses thriving on the platform, from small boutiques to established brands, TikTok provides an excellent platform for businesses to showcase their holiday offerings and connect with a diverse and engaged audience.

It’s not a reach to say that TikTok has increased the number of individuals who use the app as a trend-based search engine, and it’s important to understand how your target audience is using the app, especially with the general move toward using social platforms for entertainment instead of social interaction.

The guide also includes important planning recommendations and a calendar of key dates:

TikTok Holiday Marketing Content Calendar

Seasonal Calendar Overview

TikTok has created a suggested calendar overview in a month-by-month format so businesses can reach holiday shoppers all season long.

TikTok’s world is overflowing with opportunities that can significantly enhance your marketing strategy and improve your holiday season results. As the platform grows in popularity as a primary source of entertainment, leveraging its potential could result in excellent engagement and strong outcomes for your campaigns.

TikTok dives even deeper into this in the guide’s final sections, with extensive overviews of when to launch key strategic foundations, how to set up a business account, Web Attribution via Pixel, Add-To-Cart settings, and other concepts.

But we won’t spoil all the fun! Download TikTok’s complete 2023 Holiday Marketing Guide!
Yes!!

Let us know what resource you will be using to increase your sales in the comments!

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