What Platforms To Best Market Yourself On and Your Brand: (Part 2)

We're back for round 2!

Here for it

Pinterest

Pinterest isn’t just a treasure trove of DIY hacks and wedding inspo—it’s a goldmine for creators aiming to captivate an audience with visuals. Here’s why you should consider it:

  • Visual Appeal: If your brand is all about aesthetics, from fashion to food art, Pinterest’s image-driven platform is like a gallery opening for your work.
  • Long Shelf Life: Pins have staying power. Unlike tweets that fleet away or Instagram stories that vanish in a day, your pins keep on truckin’.
  • Searchable Content: Pinterest doubles as a search engine. Optimize your pins with keywords, and watch them pull in traffic like moths to a flame.

But remember, consistency is key. Regular pinning keeps your content fresh and in front of eyeballs.

Keep your eyes peeled

YouTube

Lights, camera, action! YouTube is the silver screen of social media, perfect for those who aren’t shy in front of a lens. Here’s the scoop:

  • Massive Reach: With over 2 billion logged-in monthly users, YouTube offers a vast audience ready to devour your content.
  • Diverse Content: From tutorials to testimonials, your creativity can run wild here.
  • Monetization Potential: Get enough eyes on your videos, and you could be raking in more than just likes—think ads, sponsorships, and merch!

The catch? You’ve gotta bring your A-game. High-quality content wins the race, and SEO-friendly titles, descriptions, and tags are your best buds.

LinkedIn

Think LinkedIn’s just for suit-and-tie networking? Think again. It’s become a hotspot for thought leaders and industry influencers. Here’s why it rocks:

  • Professional Audience: LinkedIn is teeming with professionals hungry for industry insights and innovative ideas.
  • B2B Goldmine: If your brand caters to other businesses, LinkedIn is where you’ll find your tribe.
  • Content Variety: Articles, posts, videos—you name it. LinkedIn supports a range of content to help you establish authority in your niche.

Just be sure to tailor your content to the professional palate—no cat memes, unless they’re negotiating a merger.

Cat meme

So, there you have it—the what, why, and wow of marketing yourself on Pinterest, YouTube, and LinkedIn. Each platform has its own flavor, and the savvy creator knows how to blend them for the perfect online cocktail. Keep your content snazzy, your SEO sharp, and your brand voice unmistakable, and you’ll be the talk of the digital town.

Digital town

Do you market your content on Pinterest, YouTube, and LinkedIn? Let us know in the comments!

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